How are SMEs in Mexico using AI to grow and boost profitability?
BIT Editorial Team
In this blog, we explore how Mexican businesses are leveraging AI to drive growth and profitability, sharing strategies you can apply to your own company.
Artificial Intelligence (AI) is no longer an exclusive technology for large corporations—it has become an accessible and transformative tool for small and medium-sized enterprises (SMEs). In Mexico, an increasing number of SMEs are adopting AI solutions to optimize processes, enhance decision-making, and deliver personalized customer experiences.
The AI Landscape Among Mexican SMEs
The adoption of AI among Mexican SMEs has seen significant growth in recent years.
The adoption of AI among Mexican SMEs has seen significant growth in recent years.
92% of Mexican entrepreneurs believe that implementing AI has a positive, tangible impact on results, and this confidence in the technology acts as a catalyst for business growth and profitability.
These figures reflect a clear trend: AI is becoming a strategic priority for Mexican SMEs seeking to stay competitive in an increasingly digital market.
In terms of private investment in AI between 2013 and 2022, Mexico ranks among the countries making notable progress.
Real-World Examples of Mexican Companies Integrating AI
1. Grupo Bimbo
The company has implemented AI solutions to optimize its recruitment and hiring processes and improve sales efficiency. They also deployed a multilingual chatbot/search tool that allows employees to ask questions, consult company policies, and access relevant information through a personalized experience.
2. Chopo/ Grupo PROA
This medical diagnostics company leverages generative AI to integrate patient and physician data, providing a holistic view that enhances decision-making. This initiative has significantly reduced customer acquisition costs and increased sales.
3. OXXO
The convenience store chain, owned by multinational Femsa, has started using AI tools to better understand its customers and increase sales in Mexico.
4. El Puerto de Liverpool
Mexico’s largest department store chain continues to promote employee self-development through a learning experience platform (LXP). The platform, powered by Degreed, uses machine learning and AI to deliver highly personalized learning content based on each professional's profile and goals.
Implementing AI solutions in your SME might seem challenging, but you can start benfiting following these steps:
Explore more about AI applications in business here:
Additionally, training your team and partnering with local tech startups can streamline AI integration. 85% of Mexican SMEs are willing to invest more in technology from trusted partners. This not only strengthens commercial ties but also reduces risks related to security and regulatory compliance.
Challenges in Adopting AI—and How to Overcome Them
Despite its benefits, SMEs face several challenges when adopting AI.
62% of SME leaders in Mexico find it difficult to keep up with technological advancements, 41% report a lack of time to master all the technologies their businesses use. Globally, 47% feel overwhelmed by the pace of tech change, while 51% fear falling behind competitors.
Top concerns in Mexico include:
Customer mistrust of AI
Difficulty choosing the right vendor
Lack of IT infrastructure
Shortage of AI-skilled talent
Data privacy and security concerns
The initial investment required for AI implementation can also be a significant barrier.
How to Address These Challenges:
Education and Training: Invest in team development to build AI competencies.
Expert Guidance: Seek help from consultants or specialized companies to ensure proper implementation.
Gradual Deployment: Start with pilot projects in specific areas before scaling company-wide.
If you're considering using AI in decision-making, changes to your data infrastructure are essential. AI requires processing large data sets, prompting many companies to migrate to the cloud for secure, scalable, and accessible storage.
Despite economic and technological challenges, 91% of SME leaders in Mexico remain optimistic about their business outlook. This optimism is supported by a rise in tech investment: 76% of SMEs globally increased their tech budgets in 2024 compared to the previous year.
At least 2 out of every 3 Mexican SMEs are already using or experimenting with AI, according to the Small and Medium Business Trends report by Salesforce.
Why Choose BIT?
At BIT Technologies, we have over 19 years of experience delivering tech solutions to businesses. Our approach focuses on understanding your unique needs to develop custom solutions that drive your growth and profitability.
What Sets Us Apart:
Tailored Solutions: We design and implement technology that aligns with your business requirements.
End-to-End Support: We guide you through the entire process—from discovery to deployment and beyond.
